Best NPS Tools and NPS Software to Check Out in 2024

Piyush Gupta

Updated on:

Detractor in NPS - unhappy customer

Selecting right NPS tools is an investment in understanding your customers’ needs and enhancing their Customer Experience with your brand.

Best NPS Tools & Software: As businesses relentlessly pursue exceptional customer experiences, understanding and improving customer loyalty has never been more paramount. This is where the Net Promoter Score (NPS) emerges as a vital metric.

By distinguishing promoters from detractors, NPS delivers insights into customer satisfaction and brand advocacy, enabling companies to gauge the health of their customer relationships effectively.

As we approach 2024, leveraging the best NPS tools and software is crucial for businesses aiming to thrive in a customer-centric marketplace.

The proliferation of NPS tools offers various features to not just measure NPS but to also analyze and act upon the data collected.

Selecting the right nps tools & NPS tools and software is an investment in understanding your customers’ needs and enhancing their Customer Experience with your brand.

With an array of options available, pinpointing the top software suited for your business can be challenging.

Our handpicked list of the best Net Promoter Score tools and software for 2024 will guide you through the most effective solutions to strengthen your customer loyalty initiatives.

Key Takeaways

  • NPS helps distinguish customer loyalty levels and advocate potential.
  • Choosing suitable NPS tools and software is critical for insightful data analysis.
  • Our carefully selected list aids in enhancing customer experience.

Understanding Net Promoter Score (NPS)

NPS Tools | NPS survey questions

Before we dive into the nuances of Net Promoter Score (NPS), it’s important to grasp why this metric has become a linchpin in assessing customer loyalty, satisfaction, and behavior.

The Science Behind NPS

The Net Promoter Score is a widely recognized benchmark calculated based on customer responses to a single Survey question:

“On a scale from 0 to 10, how likely are you to recommend our company/product/service to a friend or colleague?”

The answers categorize customers into Promoters (scores 9-10), Passives (scores 7-8), and Detractors (scores 0-6). The higher your NPS is, the healthier your brand’s customer loyalty stands.

Benefits of Tracking NPS

Tracking NPS provides us with a clear indication of our overall customer satisfaction and loyalty levels.

It’s a metric that correlates with the likelihood of repeat purchases and referrals.

Essentially, by monitoring NPS, we make informed decisions aimed at enhancing the customer journey and fortifying our brand’s reputation.

NPS Calculation Fundamentals

Analyze Net Promoter Score | NPS Tools and software

The formula for calculating NPS is straightforward: subtract the percentage of Detractors from the percentage of Promoters.

This yields a score ranging from -100 to 100. An NPS above zero is generally acceptable, while scores above 50 are considered excellent.

Improving Your NPS Score

Improving your NPS means converting Detractors and Passives into Promoters.

We achieve this by analyzing NPS feedback to pinpoint areas of improvement and implementing changes to the customer experience.

Consistent engagement and follow-up on feedback are crucial steps toward elevating your score.

NPS and Customer Behavior

NPS is a strong gauge of future customer behavior. High-scoring brands often enjoy increased customer retention and organic growth through positive word-of-mouth.

Understanding the sentiment behind the NPS can guide us in crafting experiences that resonate with customers, thus steering their journey from satisfaction to loyalty.

Selecting the Right NPS Tools

Selecting the right Net Promoter Score (NPS) tools is essential for businesses aiming to measure customer satisfaction and loyalty.

The appropriate tool can provide insightful feedback, support customer support initiatives, and drive growth through improved customer experiences.

Features to Look For

When we evaluate NPS survey tools, specific features stand out as vital to capture real-time feedback efficiently.

The software must offer automation capabilities to streamline the process of sending and analyzing surveys. A comprehensive dashboard is also crucial for monitoring results and trends at a glance.

High-quality survey tools come equipped with survey templates and customization options that allow incorporation of your brand’s logo and aesthetic to maintain brand consistency across customer touchpoints .

Integration with Existing Systems

Integration with existing systems, such as CRM software, Salesforce, or Mailchimp, helps unify data and makes it accessible where we need it most.

Smooth integrations ensure that NPS survey tools can synchronize with the broader ecosystem of SaaS platforms.

Which is especially critical for sales and customer support teams to streamline their workflows and offer prompt, informed responses to customer inquiries.

Customization and Survey Design

Customization is key in survey design; therefore, we prioritize NPS tools that offer extensive customization options.

The ability to craft surveys that resonate with your brand’s voice and can include specific questions tailored to your products ensures more accurate and actionable feedback.

Look for platforms that allow easy modifications to survey templates and can reflect your company’s branding in the survey’s design.

Scalability and Flexibility

We must consider scalability and flexibility in our choice. The right NPS tool should grow with our business, accommodating the expanding needs of small businesses and large enterprises alike.

Scalable solutions should manage increased survey volumes and expanding customer bases without compromising performance or user experience.

Flexible survey tools provide value across various stages of growth, demonstrating their longevity and utility in our brand’s evolution.

Best NPS Tools & Software to Check Out in 2024

Net Promoter Score (NPS) tools are integral for gauging customer loyalty and satisfaction, offering valuable insights that help improve service and boost growth.

In 2024, a range of sophisticated nps tools & NPS software solutions stand out, each providing unique features to enhance the experience management process.

Below, we highlight some of the top platforms known for their robust capabilities in handling NPS surveys with ease.

Qualtrics XM

Best Online Survey Tools

Qualtrics XM is an advanced experience management platform that empowers businesses to collect feedback across various touchpoints. Their dynamic dashboard makes it easy to interpret NPS results and drive meaningful action.


Best Online Survey Tools

A household name in survey software, SurveyMonkey offers a user-friendly interface and powerful tools for deploying NPS surveys. Their customizable design and clear reports help understand customer sentiment.


Delighted NPS Tools and software

Delighted makes NPS survey automation simple, with tools to schedule and send surveys via email or SMS. It’s a great choice for businesses seeking efficiency and consistency in gathering feedback. NPS Tools

The platform focuses on extracting actionable insights from NPS surveys. They offer a straightforward way to interpret data which can directly influence your strategy.

Zonka Feedback

Zonkafeedback NPS TOOLS

Zonka Feedback is a versatile NPS tool with a library of survey templates. Their platform is ideal for businesses looking for customization and comprehensive feedback analysis.


surveySparrow - the Best online survey tools in 2024

With SurveySparrow, businesses can engage with customers through conversational NPS surveys. They provide seamless integrations and a smooth experience for survey administrators and respondents alike.


Known for its sentiment analysis capabilities, Qualaroo helps you dig deeper into customer insights. Their targeted surveys can play a crucial role in understanding the driving forces behind your NPS.


Survicate offers targeted surveys that integrate with your existing services. Using Survicate, you can craft an NPS survey that fits perfectly into the customer journey.

HubSpot Service Hub

HubSpot Service Hub incorporates NPS tools within its comprehensive CRM system, giving you a holistic view of the customer experience and allowing for more personalized engagements.


For those looking for real-time feedback, AskNicely specializes in NPS survey creation that’s dynamic and immediate. By using AskNicely, businesses can stay updated consistently with customer sentiment.


With an eye on revenue and accountability, CustomerGauge allows companies to act on customer feedback efficiently. They track NPS alongside financial metrics to demonstrate the ROI of customer experience efforts.


NiceReply focuses on customer response and support, ensuring that any customer feedback through NPS surveys is addressed promptly and effectively.


Hotjar blends analytics with feedback collection, offering a unique approach to NPS tools that aids in visualizing customer behavior on top of collecting their direct insights.

ProProfs NPS

ProProfs NPS offers a wide array of survey features, with a focus on simplicity in design and depth in analysis. Their detailed reports help you to act on NPS data effectively.


For real-time reporting needs, SatisMeter delivers immediate customer insights through their intuitive NPS tool, which can integrate directly with your product or service.

Maximizing the Value of NPS tools

To fully leverage Net Promoter Score (NPS) tools and software in 2024, it’s essential that we not only gather NPS data but also turn this into actionable strategies. These can help to bolster customer experience and cultivate loyalty.

Actionable Insights and Reporting

It’s crucial for us to harness advanced analytics to transform raw NPS scores into actionable insights and detailed reports. By understanding the behavior of promoters and segments expressing mixed sentiment, we can identify specific areas for enhancing the customer experience and recognize emerging trends.

Automating the Feedback Process

The power of nps tools &  NPS software lies in its automation capabilities, streamlining the collection of customer feedback. Using NPS tools, we can set up email surveys or send SMS queries without overwhelming our teams, ensuring that we obtain consistent and regular insights.

Following Up with Customers

Implementing follow-up actions based on initial NPS feedback is a tangible way to show customers we value their input. Whether through email platforms, live chat, or personalized messages, asking follow-up questions demonstrates our commitment to refining the customer experience.

Reducing Customer Churn

Understanding and responding to feedback can lead to a significant reduction in customer churn. By addressing concerns and improving upon criticisms revealed through NPS feedback, we show a commitment to customer satisfaction and service improvement, which can foster greater customer loyalty and reduce churn.

Frequently Asked Questions

In this section, we cover some of the most pertinent questions about Net Promoter Score tools and software slated for 2024, ensuring you’re equipped with the latest insights for your business’s customer satisfaction strategies.

What are the top features to look for in Net Promoter Score (NPS) tools in 2024?

We look for advanced analytics, real-time feedback capabilities, and intuitive dashboards in top-tier NPS tools. These features help us analyze data swiftly and derive actionable insights.

How do NPS tools integrate with existing customer relationship management (CRM) software?

Seamless integration with CRM platforms is a must, allowing us to synchronize customer data and feedback, enhancing our view of the customer journey and touchpoints.

Can you leverage NPS Tools and software for e-commerce platforms, and what are the advantages?

Certainly, by leveraging NPS tools and software on e-commerce platforms, we gain immediate insights into customer satisfaction after key interactions, thus driving improvements in the shopping experience.

What are innovative ways companies are using NPS data to improve customer satisfaction?

Companies are employing NPS data to personalize follow-ups, creating tailored responses based on customer feedback, and addressing specific concerns to bolster the overall customer experience.

How have advances in AI and machine learning improved NPS tools since 2023?

AI and machine learning have enhanced NPS tools by enabling predictive analytics, sentiment analysis, and automated response categorization, making our analysis more nuanced and insightful.

In what ways can businesses act on feedback collected from NPS surveys to drive growth?

We take feedback from NPS surveys and create targeted improvement initiatives, fostering customer loyalty and addressing areas of the business that directly impact growth and customer retention.

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